Important Selling Seasons

Here's an important Selling Seasons ahead...

Keep this in mind when planning your store event, displays and purchasing.

Post your Best Selling seasons besides the holidays :-}

Sonia 'Sosie' & Steve
Sosie Designs Jewelry  |  1-888-778-2458  |  www.sosiedesigns.com   

Jewelry Selling Tips

Some people are scared of selling but here's some simple jewelry selling tips you can share with your staff...

• Greet customers as they walk into your store! A simple "hello" or "hi" will do, this makes your store feel welcoming and inviting. It also makes your staff aware of whose coming and going to your shop. 
• Know what you sell! When a new shipment of jewelry comes in make sure that your staff is aware of what type of material they use: Is it sterling silver, plated, silver-filled? What type of beads? Natural stones or lab-created? Is it Swarovski Crystals or cubic zirconian? Where is it made? Also look for manufacturers that label their products. By knowing what you sell in your store...your customers will feel more confident buying from you.
• Let them touch it! Encourage your customers to try on that necklace or bracelet and offer them a mirror. This will help your customers visualize themselves wearing the jewelry pieces.
• Offer advise! Make suggestions regarding the jewelry piece they seems to be interested in. For example: "This necklace can be layered with other jewelry pieces" or " This necklace will go with blue jeans or a night in the town".

Click here for Wholesale Jewelry Access 

Sonia 'Sosie' & Steve
Sosie Designs Jewelry  |  1-888-778-2458  |  www.sosiedesigns.com   

Spring Cleaning!

Whether you have a studio or a boutique it is a good time of the year to do some overhaul cleaning to keep things tidy and efficient. I have to admit, I love Spring cleaning because I get to organize and get rid of stuff that I don't use and make room for things that I really need. It's a fresh new start!

Sosie Designs Jewelry Studio in San Jose, California

So think about refreshing the look of your store with some elbow grease and a lot of imagination.....your customers will notice it too!

Sosie

Sosie Designs Jewelry  |  sonias@sosiedesigns.com l  www.sosiedesigns.com

Thursday Tip: Signs Matter!

I'm obsessed with signage! Just ask my husband, Steve, who is a Tupperware consultant for almost 9 years. Every first Saturday of the month you'll find him at the De Anza Flea Market (it's not your typical flea market....it's more like a fair than a flea market) showcasing his Tupperware. I always encourage him to create signs for his displays......because it draws attention to your booth! Customers read the signs and encourages them to stop by and check out what's new or better yet, what's on SALE!



Tupperware

 

Here's some cute and effective signs

If your having a retail event, it is important to have some signage that tells you a little bit more about the jewelry. Is it sterling silver, handmade, or on sale? Catch your customers attention by focusing on your product features.

Here's a clever idea from a Men's Shop in downtown Seattle, I took this picture on my way to catch my ride to the airport. The sign says" Outfit of the week!" with a discount if you purchase any of these showcased items. You can incorporate this idea to your retail store....."Jewelry of the week!" or perhaps "Featured Jewelry Artist of the month!"

Do you have additional ideas? Share it by posting your comments.

Sosie

Sosie Designs Jewelry  |  sonias@sosiedesigns.com l  www.sosiedesigns.com

Thursday Tip: Give them what they Want!

Yes, give your customer what they WANT! Display "Want" items in your retail prime spot where they can't miss it! Why? Simply because customers respond to what they want. So don't display things that they would normally purchase, instead display items that call to their hearts desire! 



Sosie Designs Jewelry at the San Jose Airport ~ Discover San Jose Shop



Despite these tough economic times, I have seen a buying trend at our shows that customers and buyers alike are still purchasing what they "Want", but they are more selective in the purchase of items that show quality craftsmanship and value. They want their purchases to last and therefore save money.

Sosie
Sosie Designs Jewelry  |  www.sosiedesigns.com  

Thursday Tips: Merchandising your retail store to the max!

If it's Thursday...it must be a Sosie's Thursday Tip Day!

Merchandising your retail store to the max



Sosie Designs Handmade Gemstone Jewelry

Get the maximum merchandising for your store by routinely changing your store display. We have a couple of retail outlets located in San Jose, California and we show an increase in sales when we change our jewelry displays. You don't have to invest in expensive new jewelry displays or props but simply cleaning and dusting off your current display will help tremendously. Also, don't forget to move things around and create an impression that everything looks new again! This is definitely by far the least expensive way to get your customer coming back for more!