2011 Summer Show in Atlanta

We just arrived in Atlanta, GA for our semi-annual gift show at the Atlanta Gift Mart. This show is one of our anticipated gift show this year since it's one of the biggest gift show (if not the biggest!). The Americasmart is consist of three multi-story building with lots of showrooms plus the temporaries (like myself). And I'm so thrilled to feature our new collection of "Modern Metals".


Sosie Designs Wholesale Jewelry will be at the 2011 Summer Atlanta Gift Show
Come see us in building# 3, floor #1, booth# 1208


Sosie
Sosie Designs Jewelry  |  sonias@sosiedesigns.com l  www.sosiedesigns.com
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What inspires you?

I often get asked by my customers....where do you get your inspirations? The answer is everywhere! I could be in a parking lot, fabric store, or nursery and get inspired by the displays, patterns, colors, scents and feel. You just have to be aware of your surroundings and creatively make good use of them.

Sosie Designs Jewelry at Kaleid Gallery in San Jose, California

Sosie
Sosie Designs Jewelry  |  sonias@sosiedesigns.com l  www.sosiedesigns.com



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Spring Cleaning!

Whether you have a studio or a boutique it is a good time of the year to do some overhaul cleaning to keep things tidy and efficient. I have to admit, I love Spring cleaning because I get to organize and get rid of stuff that I don't use and make room for things that I really need. It's a fresh new start!

Sosie Designs Jewelry Studio in San Jose, California

So think about refreshing the look of your store with some elbow grease and a lot of imagination.....your customers will notice it too!

Sosie
Sosie Designs Jewelry  |  sonias@sosiedesigns.com l  www.sosiedesigns.com
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It's me time!!!

We have been so busy at Sosie Designs Jewelry studio with orders, projects and paperwork. So I took the weekend off to get some needed rest and a little bit of fun!


Sosie with Doser at the Safari West in Santa Rosa, California
Ahhh! It's so nice to relax over the weekend and get energize before going back to the studio. So, how do you unwind? Do you have a favorite place?

Sosie
Sosie Designs Jewelry  |  sonias@sosiedesigns.com l  www.sosiedesigns.com
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Thursday Tip: Signs Matter!

I'm obsessed with signage! Just ask my husband, Steve, who is a Tupperware consultant for almost 9 years. Every first Saturday of the month you'll find him at the De Anza Flea Market (it's not your typical flea market....it's more like a fair than a flea market) showcasing his Tupperware. I always encourage him to create signs for his displays......because it draws attention to your booth! Customers read the signs and encourages them to stop by and check out what's new or better yet, what's on SALE!


Tupperware
 
Here's some cute and effective signs


If your having a retail event, it is important to have some signage that tells you a little bit more about the jewelry. Is it sterling silver, handmade, or on sale? Catch your customers attention by focusing on your product features.



Here's a clever idea from a Men's Shop in downtown Seattle, I took this picture on my way to catch my ride to the airport. The sign says" Outfit of the week!" with a discount if you purchase any of these showcased items. You can incorporate this idea to your retail store....."Jewelry of the week!" or perhaps "Featured Jewelry Artist of the month!"

Do you have additional ideas? Share it by posting your comments.

Sosie
Sosie Designs Jewelry  |  sonias@sosiedesigns.com l  www.sosiedesigns.com
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Thursday Tip: Give them what they Want!

Yes, give your customer what they WANT! Display "Want" items in your retail prime spot where they can't miss it! Why? Simply because customers respond to what they want. So don't display things that they would normally purchase, instead display items that call to their hearts desire! 


Sosie Designs Jewelry at the San Jose Airport ~ Discover San Jose Shop

Despite these tough economic times, I have seen a buying trend at our shows that customers and buyers alike are still purchasing what they "Want", but they are more selective in the purchase of items that show quality craftsmanship and value. They want their purchases to last and therefore save money.

Sosie
Sosie Designs Jewelry  |  www.sosiedesigns.com  
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Sosie Designs Jewelry Trade Show Schedule

I have been busy planning and designing new collections for our Summer tradeshows. Tradeshows are a great opportunity to see our quality and craftsmanship as well as huge selections of earrings, necklaces, bracelets, rings and chains. If you haven't seen us at a show, please stop by at one of these events.

Sosie Designs Earring Collections


Summer 2011 Tradeshow Schedule 
  • April 10-13, 2011 New England Apparel Club Show, Marlboro, MA
  • July 15-19, 2011 AmericasMart Atlanta, Building#3, Floor#1, Booth#1208 ~new location
  • July 22-25, 2011 California Gift Show, LA Convention Ctr, Kentia Hall Booth#128
  • July 31-August 3, 2011, Las Vegas Convention Center, North Hall
  • August 6-9, 2011 San Francisco International Gift Fair, Moscone Ctr, West Hall, Treasures To Go booth#3698
  • August 13-16, 2011 Seattle Gift Show, Washington State & Trade Ctr, 4th Floor, booth#3908

For more details see our Tradeshow Schedule.

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Thursday Tips: Merchandising your retail store to the max!

If it's Thursday...it must be a Sosie's Thursday Tip Day!

Merchandising your retail store to the max

Sosie Designs Handmade Gemstone Jewelry
Get the maximum merchandising for your store by routinely changing your store display. We have a couple of retail outlets located in San Jose, California and we show an increase in sales when we change our jewelry displays. You don't have to invest in expensive new jewelry displays or props but simply cleaning and dusting off your current display will help tremendously. Also, don't forget to move things around and create an impression that everything looks new again! This is definitely by far the least expensive way to get your customer coming back for more!
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Welcome to our new Sosie Designs Studio Blog!

I'm finally blogging!!! Who knew :-}

I remember 3 years ago, I stared my wholesale jewelry business and exhibited at the Northern California Fashion Market in San Mateo, California.


I started with just a few collections of pearls and crystals. I remember getting my very first wholesale order from a bridal shop and I was so excited!!! (I still get excited when orders roll in)


These photos reminds me how far my jewelry collections grew as well as my displays ~ I can't believe I used white displays for sterling silver jewelry!
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